YACHTING INDUSTRY
This specialization provides expertise in the luxury yachting industry, covering sustainable yachting, sales, brokerage, and new builds. Students can personalize their learning with electives in entrepreneurship and luxury real estate. Advanced modules focus on luxury customer experience, marketing and communication for yachting, and destination management, equipping graduates with the skills to excel in the high-end maritime sector.
| FALL SEMESTER 25/26 (September-December) |
| Module: TRANSVERSAL SKILLS |
| Collaborative work in cross cultural teams |
| Tech Away – DATA ANALYSIS 1 |
| Report Writing and Referencing |
| Presentation Skills |
| Career Development Seminar |
| Module: MANAGERIAL SKILLS |
| Accounting and Forecasting |
| Luxury Industry Competitive Analysis |
| Organizational Behavior in the luxury context |
| Business Ethics |
| Module: MARKETING OF LUXURY GOODS AND SERVICES |
| Foundations of Luxury Strategies |
| Marketing of Luxury Goods and Services |
| Market Research |
| SPRING SEMESTER (January-June) |
| Core Module: The Brand Strategy |
| Luxury Brand Strategy |
| Principles of Budgeting |
| Applied Business Project |
| Core Module: The Luxury Consumer |
| Customer Relationship Management |
| Leadership in the Luxury Industry |
| Luxury Sales & Business Negotiation Skills |
| YACTHING SPECIALIZATION |
| Specializations Module 1 |
| Sustainable Yachting |
| Yachting Sales & Brokerage New Built |
| ELECTIVES |
| Entrepreneurship |
| The Luxury Real Estate industry |
| Specializations Module 2 |
| Luxury Customer Experience Marketing & Communication for Yachting |
| Destination Management |