Discover the inspiring success journeys of IUM alumni and their achievements in various industries worldwide
Melania Di Bella’s Journey from IUM to Bvlgari Resort Dubai
MSc in Luxury Management, 2024
Events Coordinator at Bvlgari Resort Dubai
‘The program offered valuable insights into ultra-high-net-worth individuals, their standards, and the level of personalisation required to exceed their sophisticated expectations. This knowledge has been essential to my role
IN HER OWN WORDS:
Can you share a specific experience or moment that made you realize the value of the education you received?
The Master of Science in Luxury Management provided me with a solid understanding of the luxury industry, with a strong emphasis on the customer journey and the strategic management of top-tier brands. The program offered valuable insights into ultra-high-net-worth individuals, their standards, and the level of personalisation required to exceed their sophisticated expectations. This knowledge has been essential to my role as an Events Coordinator at Bvlgari Resort Dubai, where delivering exclusive, personalised experiences is at the core of our values.
How did the program at IUM prepare you for the job market?
By integrating academic theory with practical applications, the program enabled me to develop a strategic and analytical approach to luxury brand management. Case studies, industry projects, and direct interactions with professionals deepened my understanding of market dynamics, consumer behaviour, and the evolving expectations of luxury clientele.
Which skills or knowledge acquired during your course helped you in your professional journey?
Additionally, mastering the nuances of luxury codes, consumer psychology, and the strategic importance of experience-driven service has been critical in cultivating successful client relationships and shaping effective business strategies in my current role.
What advice would you give to a prospective student considering enrollment?
For prospective students, I recommend approaching the program with both curiosity and a strategic mindset. Embracing every experiential learning opportunity—from conferences to global study trips—while fully engaging in this dynamic learning environment will be instrumental in building expertise, expanding a strong professional network, and gaining a competitive edge to excel in the luxury industry.
Updated 27 March 2025