September 2020
Welcome to Dr. Petrescu, professor of Marketing
Dr. Maria Petrescu obtained her Ph.D. in Business Administration and Marketing from Florida Atlantic University and an MBA from Nova Southeastern University, USA. She also has graduate studies in public management and European affairs from Ecole Nationale d’Administration in France. Her main research areas focus on marketing and new technologies, artificial intelligence, and immersion marketing. Dr. Petrescu has…
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September 2020
MSc in Luxury Management 2015 Testimonial
We recently met with Valérie Couradès, Fashion & Accessories Management specialization. What have you done since you graduated from IUM? After my graduation, I worked a few years for Façonnable here in Monaco. Then I moved to Paris to work for some of the most prominent digital pure-players: Rue du Commerce and BrandAlley, where I learned a…
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September 2020
Orientation Week 2020
Differently, but by no means worse! During the orientation week, IUM welcomed 2/3 of its new students on campus and 1/3 online. The ones on campus had the opportunity to meet in person with their program directors and their peers. To avoid contacts, videos were made to present key staff members and services to the new…
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