This specialization focuses on managing luxury fashion and accessories brands, emphasizing sustainable luxury and luxury distribution. Students can customize their learning through electives in entrepreneurship, the jewelry industry, and fashion buying and merchandising. Advanced modules cover PR and communication strategy, luxury retail marketing, and luxury service marketing, preparing graduates for leadership roles in the high-end fashion and accessories industry.
FALL SEMESTER 25/26 (September-December)
Module: TRANSVERSAL SKILLS
Collaborative work in cross cultural teams
Tech Away – DATA ANALYSIS 1
Report Writing and Referencing
Presentation Skills
Career Development Seminar
Module: MANAGERIAL SKILLS
Accounting and Forecasting
Luxury Industry Competitive Analysis
Organizational Behavior in the luxury context
Business Ethics
Module: MARKETING OF LUXURY GOODS AND SERVICES
Foundations of Luxury Strategies
Marketing of Luxury Goods and Services
Market Research
SPRING SEMESTER (January-June)
Core Module: The Brand Strategy
Luxury Brand Strategy
Principles of Budgeting
Applied Business Project
Core Module: The Luxury Consumer
Customer Relationship Management
Leadership in the Luxury Industry
Luxury Sales & Business Negotiation Skills
LUXURY FASHION AND ACCESSORIES MANAGEMENT SPECIALIZATION
