STUDY PLAN

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LUXURY HOSPITALITY AND EVENT MANAGEMENT

This specialization equips students with expertise in sustainable tourism, hospitality operations, and event management. The curriculum covers key areas such as hospitality operations management, sustainable tourism practices, and communication strategies. Elective options allow students to explore entrepreneurship, the luxury real estate industry, and luxury service marketing. Advanced modules focus on event management, public relations, and strategic communication, preparing graduates for leadership roles in the hospitality and luxury service industries.

FALL SEMESTER 25/26 (September-December)
Module: TRANSVERSAL SKILLS
Collaborative work in cross cultural teams
Tech Away – DATA ANALYSIS 1
Report Writing and Referencing
Presentation Skills
Career Development Seminar
Module: MANAGERIAL SKILLS
Accounting and Forecasting
Luxury Industry Competitive Analysis
Organizational Behavior in the luxury context
Business Ethics
Module: MARKETING OF LUXURY GOODS AND SERVICES
Foundations of Luxury Strategies
Marketing of Luxury Goods and Services
Market Research
SPRING SEMESTER (January-June)
Core Module: The Brand Strategy
Luxury Brand Strategy
Principles of Budgeting
Applied Business Project
Core Module: The Luxury Consumer
Customer Relationship Management
Leadership in the Luxury Industry
Luxury Sales & Business Negotiation Skills
HOSPITALITY AND EVENT MANAGEMENT SPECIALIZATION
Specializations Module 1
Sustainable Tourism
Hospitality Operations Management
ELECTIVES
Entrepreneurship
The Luxury Real Estate industry
Specializations Module 2
Event Management & PR
Communication Strategy
Luxury Luxury Service Marketing

Updated 7 February 2025