THE YACHTING INDUSTRY PROGRAM FOR EXECUTIVES
03-05 February 2025 – New Dates
Get a 20% ‘early bird’ discount on the program if you register before 15 July 2024
Chart a course for success with the International University of Monaco’s cutting-edge suite of executive education.
Embark on a transformative journey with our specially curated program for yachting industry executives. Delve into the intricacies of customer journey mapping (CJM) to master the seas of UHNWI client management. By understanding and acting on key insights into UHNWI behaviors and drivers, you can enhance every facet of the customer experience (CX), boost conversions, and navigate your firm towards increased market share and profitability. Under the guidance of Prof. Dr. Phil Klaus, leading UHNWI researcher, gain exclusive access to strategies proven to streamline your path to customer satisfaction and retention.
Program Outline
Prof. Dr. Phil Klaus, Program Director
Prof. Dr. Phil Klaus is widely considered one of the leading global Customer Experience Strategists and the world-leading UHNWI researcher.
Prof. Klaus is ranked on the Stanford University Annual World’s Top 2% Scientists list in 2019/2020/2021/2022 and 2023. He is the Chairman of the PK Customer Experience Institute, founder of Prof Dr. Phil Klaus & Associates Consulting, Professor of Customer Experience Strategy and Management at the International University of Monaco, and bestselling author of “Measuring Customer Experience”.
His award-winning research is published in a wide range of top-tier academic and managerial journals and numerous books. He is an experienced manager, Non-Executive Director, strategic advisor and management consultant with an active, international portfolio of Blue-Chip clients for whom he advises on customer experience strategy, profit
enhancement, ‘next practice,’ and business development.
Click here to read more about ‘The necessity of time, luxury and experiences’
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