An overview
Our MSc in Luxury Hospitality and Event Management program provides a comprehensive, multidisciplinary education that blends business, strategy, marketing, and communication with hands-on industry insights from experienced professionals.
Located in the heart of Monaco, our program offers international students an opportunity to immerse themselves in a world-renowned luxury destination. This firsthand exposure allows them to grasp the key elements that define excellence in the service industry.
The luxury hospitality sector is a dynamic, multi-billion-dollar industry that spans diverse fields, including high-end accommodations, fine dining, wellness and spa services, event planning, entertainment, and luxury transportation.
The legendary French Riviera, and Monaco in particular, represents one of the most sought-out luxury destinations in the world.
AT A GLANCE:
- Immersive Field Trips: Visit prestigious luxury brands and hospitality establishments.
- Elite Networking Events: Connect with industry leaders and potential employers.
- Expert-Led Learning: Gain firsthand insights and practical knowledge from seasoned professionals.
- Develop a holistic understanding of the luxury hospitality sector.
- Acquire industry-specific expertise that top employers seek in future managers.
- Enhance your managerial skills and accelerate your career in the luxury hotel industry.
This MSc degree program in Luxury Hospitality and Event Management answer the specific needs of a fast-evolving, diverse and complex industry:
New trends, concepts, services, and players are breaking into the sector that represents the ultimate expression of personalized service and intimate elegance.
The MSc in Luxury Hospitality and Event Management program provides you with the necessary knowledge and expertise to enter the luxury service industry through a mix of academic pillars and practical courses.
Because the luxury service-oriented industries look for future leaders endowed with a good balance between creativity and managerial skills, able to provide innovative solutions, IUM professors and guest lecturers will drive you in developing creative and original thinking around brand and marketing strategies.
STUDY PLAN
This study plan is designed to equip you with a comprehensive set of skills for a career in the luxury industry. You’ll learn about Marketing Luxury Goods and conducting market research.
The courses delve deeper into core modules like luxury brand strategy, understanding the luxury consumer, and leadership skills. You’ll also gain practical knowledge in budgeting,
business negotiation, and customer relationship management. Specializations in hospitality, tourism, event management, and luxury real estate allow for a tailored approach to your interests.
WHAT WILL YOU GET OUT OF YOUR MSC AT IUM?
- The solid skill-set to become productive and confident managers.
- Learn how to work and lead in a dynamic environment with people from different cultures and backgrounds.
- Assimilate not only the hard skills but also the soft skills fundamental to management success.
- General knowledge of management theory and practice, as well as specialized industry knowledge
- A life-changing learning and networking experience: creating new perspectives, a worldwide network, and ongoing professional growth and development opportunities.
Professional Immersion
The MSc in Luxury Hospitality and Event Management program ensures a continuous link between the academic curriculum and the Business world by working with major industry players.
Our Master students regularly participate to:
- CEO Conferences & Guest Lectures: Learn directly from executives and experts representing top brands such as Chloé, Bulgari Hotel, Façonnable, JWT, Parmigiani, Mauboussin, Gucci, Fraser Yachts, Wally, YSL, Sergio Rossi, and more.
- Luxury Industry Events: Gain insider access to renowned events such as the Geneva Car Show, Monaco Yacht Show, Luxe Pack Monaco, TFWA Cannes, Salone del Mobile Milan, International Jewelry Show Valenza, and Luxury Briefing Conference London and more.
- Immersive Field Trips: Reinforce your industry knowledge with visits to prestigious companies and hospitality landmarks across Europe, including L’Oréal, Hôtel de Crillon Paris, Louis Vuitton, Valentino, Silversea Luxury Cruise Line, Bulgari, Gucci, Ermenegildo Zegna, Azimut Benetti Group, Fendi, Bulgari Hotel, Safilo, Ralph Lauren, Roberto Cavalli, Stefano Ricci, and more.
- Recruitment & Networking Events: Connect with HR managers from leading luxury and hospitality brands seeking top talent for their organizations
- A Global Perspective on Luxury Hospitality: Exposure to international markets and cultural influences shaping the luxury industry. Access to multicultural networking opportunities with professionals and peers from around the world.
- Innovation & Sustainability in Luxury: Understanding the emerging trends in luxury hospitality, including digital innovation, sustainability, and experiential travel. Courses addressing eco-conscious luxury, responsible tourism, and the evolution of consumer expectations.
Career Development
The MSc in Luxury Hospitality & Event Management students participate in a Career Development Seminar, which includes three sequences, thus supporting the MSc students in their internship or job search strategies.
In Fall
“ Discovering” job markets, companies, and career paths in the Luxury Leisure and Hospitality sector – Senior executives and HR managers in the luxury hospitality and other sectors (yachting, Conciergerie, wines, and spirits …) share their career paths and professional experience with students.
In Winter
“Targeting the institutions”: Building a specific targeting plan to approach selected luxury Hospitality Brands.
In Spring
“Making Connections”: Networking strategies, companies projects, personal branding strategies, and tools.
Being at the International University of Monaco was an experience of a lifetime. IUM allowed me to connect to a globally diverse student body, network, travel, and access global career opportunities.
Chiara Lalinga, Alumnus
Bhavin Patel, Porsche Cars, North America
CAREER OPPORTUNITIES FOR THE MASTER OF SCIENCE IN LUXURY HOSPITALITY AND EVENT MANAGEMENT STUDENTS
The MSc in Luxury Hospitality and Events Management provides the opportunities for graduates to pursue careers in the travel and tourism industry, events management, tourism policy, and Hotel & Tourism Property Management. Students will gain a solid understanding of the Luxury Hospitality Industry based on operational and strategic cutting-edge material and educational processes.
Students of the MSc in Luxury Hospitality and Event Management may consider the following careers:
- General Manager/Hotel Director: Oversees the entire hotel operations, which includes food and beverage, rooms division, front of the house, as well as support departments such as sales, finances, engineering, safety, and human resources. Accountable to the owners and operators for the safe and efficient running of the property.
- Food & Beverage Manager: Overall responsibility and accountability for the food outlets (restaurants, bars, convention) and kitchen and provisioning; position is usually available in hotels, resorts, cruise ships, airlines, convention centers, and casinos.
- Operational Manager: Responsible for the efficient running of a specific department, such as guest services, reception, housekeeping, restaurants, kitchen, engineering and convention.
- Sales & Marketing Manager: Accountable for the property sale, which usually includes both marketing and sales responsibilities.
- Event Manager: Project Manager responsible for creating, planning, and developing events and conferences; responsible for post-event analysis and ensuring a return on investment.
- Revenue Director: Accountable for the yield management process of the property, which includes reservations, rates, revenue generation, and occupancy/Revpar targets.
- Financial Director: Responsible for maintaining financial, accounting, administrative, and personnel services to meet legislative requirements and support the property’s operations.
- Human Resources & Training Manager: Ensure that existing Human Resources standards and Company HR philosophy are integrated at every operational level and are consistent. Manage and coordinate the development and implementation of HR and training processes to improve the overall quality of the product.
- Project Manager/Construction Manager: Plan, coordinate and oversee the execution of one or more construction projects to complete this work in the safest manner possible, at the lowest reasonable cost, and comply with the owner’s documents and quality requirements.
- Brand Manager: Create a lasting impression among consumers and improve product sales and market share. A brand manager monitors market trends and oversees advertising and marketing activities to ensure the proper message communication for their product or service.
Alumni Story
Anastasiia Rogozina (Terenteva) graduated with her MSc in Luxury Management Program, Hospitality and Event Management specialization in 2017. After an internship in The Metropole Hotel (Monte-Carlo), she went back to St. Petersburg.
“Since I graduated I have been promoted from the development manager to the operational manager of a 250-rooms hotel in St.Petersburg. But shortly after a year and a half in this position, I left the company to set up my own business. I launched a business travel agency, Astra Terra.”
Hospitality Challenges – Sustainability and AI
At IUM’s Hospitality Challenges event, Hervé Houdré highlighted the urgent need for sustainability in hospitality, advocating for waste reduction and alignment with global goals. Stuart Greif emphasized AI’s role in enhancing guest experiences while preserving human connections. Both stressed the industry’s responsibility to balance innovation with sustainability, ensuring a lasting, positive impact.